Content ID

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A Content ID is a unique identifier used for games and applications distributed for Sony PlayStation consoles since the PlayStation Portable.

Content ID string format is Service ID[hyphen]Entitlement Label).

PS4 example: EP9000-CUSA00002_00-KZ4RELEASE000041 (Killzone: Shadow Fall)

One can access the PS Store page of a product by its Content ID, knowing its region (en-us, en-au, etc.): https://store.playstation.com/<REGION>/product/<CONTENT_ID>.