Entitlement Label
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Entitlement Label, is a 16-characters label assigned by the developers to their content in order to give it a more human-readable description.
Entitlement label string format is ZZZZZZZZZZZZZZZZ where Z is any character took in (A-Z,0-9).
PS4 example: KZ4RELEASE000041 (Killzone: Shadow Fall)
See also Product_label.